Designing press releases: chic or plain?
It’s a question we encounter time and time again: What should a press release sent by e-mail look like? Great layout like an e-marketing campaign or rather plain and focused on the content?
One, two, three, four: PressFile now with multi-newsroom option
Setting up and running a newsroom usually involves a great deal of effort - whether it's programming or publishing the news on a regular basis. PR...
The PressFile Newsroom: The New Content Hub for PR Professionals
Press texts, all associated images and documents including the responsible contact person and their contact details: Users of the PressFile PR software can now publish all of this in a single operation and make it available for personalized mail distribution.
Florian Fischer is new PressFile Managing Director
Already since the foundation of PressFile Europe GmbH in 2009, Florian Fischer (42) was responsible for the sales of the PR software PressFile and...
PressFile version 10 is online
The time has come: The new version of our PR software PressFile has been launched. The outer appearance already signals that a lot has changed. Some...
Sending e-mails: It can also be very personal
There are many different ways to send press releases: Microsoft Outlook & Excel, newsletter systems, the CRM that is already in use or, of...
Tracking of press releases, what for?
Again and again we are asked in product demos why we have not yet integrated tracking. In times of Big Data, Google, Facebook and Co., it seems to...
Rent or own contact information?
Knowing whom to address with which topics is essential for press and media work. After all, successful communication is based on knowing "your"...
With or without email attachment? This is not a question!
When it comes to the topic of attachments, opinions differ. This is an experience we make again and again at PressFile presentations. For some, the...
Press distribution list: Enough with the watering can!
An editor should only be sent information that might actually interest him. This sounds simple at first, but it is anything but trivial. For one...