Press releases: Inform in a targeted manner instead of “following up”!
In press relations, “profiled communication” means supplying editorial offices only with content that is relevant to them.
Editorial addresses: Sense and nonsense of integrated databases
The idea is initially impressive: tens of thousands of editorial contacts are always accessible and the contact data is constantly checked by the...
The newsroom as a content hub
All parts of a story – text, images, audio or video, and contacts: Everything is compiled into one content object in the Content Hub with PressFile
Designing press releases: chic or plain?
It’s a question we encounter time and time again: What should a press release sent by e-mail look like? Great layout like an e-marketing campaign or rather plain and focused on the content?
One, two, three, four: PressFile now with multi-newsroom option
Setting up and running a newsroom usually involves a great deal of effort - whether it's programming or publishing the news on a regular basis. PR...
The PressFile Newsroom: The New Content Hub for PR Professionals
Press texts, all associated images and documents including the responsible contact person and their contact details: Users of the PressFile PR software can now publish all of this in a single operation and make it available for personalized mail distribution.
Florian Fischer is new PressFile Managing Director
Already since the foundation of PressFile Europe GmbH in 2009, Florian Fischer (42) was responsible for the sales of the PR software PressFile and...
PressFile version 10 is online
The time has come: The new version of our PR software PressFile has been launched. The outer appearance already signals that a lot has changed. Some...
Sending e-mails: It can also be very personal
There are many different ways to send press releases: Microsoft Outlook & Excel, newsletter systems, the CRM that is already in use or, of...
Tracking of press releases, what for?
Again and again we are asked in product demos why we have not yet integrated tracking. In times of Big Data, Google, Facebook and Co., it seems to...