BISS PR: Sharpened Communication & PR Strategy in the AI Era
Personal, precise, relevant: How BISS PR & Communications hones communication in the AI age PressFile supports workflows and centralizes...
From Broadcaster to Sender
kronehit relies on PressFile for personalized, targeted, and efficient media relations As Austria's most popular private radio station, kronehit...
Why a professional newsroom is essential for PR today
PR work has changed. Editorial teams operate under time pressure; information must be quickly discoverable and ideally immediately reusable. Those...
Seamless Workflow: PressFile Now with Ots Integration
With the help of a direct connection, users of the PR software PressFile can now also distribute their press releases via the ots service of the dpa...
Outdoor newsroom: everything in one place and at a glance
A clear and easy-to-use newsroom where editors can find everything they need for their reporting: That was the goal that the agency Geschwister Zack...
Content versus CI: It’s the content that counts
A press release distributed by e-mail focuses on content. Elaborate layouts, house fonts or attachments are out of place here.
Press releases: Inform in a targeted manner instead of “following up”!
In press relations, “profiled communication” means supplying editorial offices only with content that is relevant to them.
Editorial addresses: Sense and nonsense of integrated databases
The idea is initially impressive: tens of thousands of editorial contacts are always accessible and the contact data is constantly checked by the...
The newsroom as a content hub
All parts of a story – text, images, audio or video, and contacts: Everything is compiled into one content object in the Content Hub with PressFile
Designing press releases: chic or plain?
It’s a question we encounter time and time again: What should a press release sent by e-mail look like? Great layout like an e-marketing campaign or rather plain and focused on the content?