by Uwe Pagel | Jan 14, 2019 | PR Practice
An editor should only be sent information that might actually interest him. This sounds simple at first, but it is anything but trivial. For one thing, the press distribution lists have to be structured correctly for this purpose. And on the other hand, you need a...
by Uwe Pagel | Jan 5, 2019 | PR Practice
Knowing whom to address with which topics is essential for press and media work. After all, successful communication is based on knowing “your” editors or even bloggers and influencers and knowing exactly which topics interest them – but above all,...
by Uwe Pagel | Feb 22, 2017 | PR Practice
Software can be used, but you can also simply enjoy working with it. This is what power user Désirée Müller reports in her article for Blog’n’Relations about her work with our PR software PressFile. By the way, the blog was included in the top 20 German PR...
