by Uwe Pagel | Jan 26, 2023 | PR Practice
There’s always a popular theme in the relationship between the marketing department and the PR agency: “You have to follow up after you send out the press release to increase the number of releases!” What is a completely natural measure for the...
by Uwe Pagel | Nov 17, 2022 | PR Practice
The idea is initially impressive: tens of thousands of editorial contacts are always accessible and the contact data is constantly checked by the provider and corrected if necessary. This means you are always up-to-date without having to lift a finger. At least that...
by Uwe Pagel | Oct 24, 2022 | PR Practice
Many corporate websites still present the same picture: Here the page for the press, there the one for downloading images and materials, and finally in another place a blog. Seek and ye shall find … but in any case it is laborious. It is much more efficient to...
by Uwe Pagel | Aug 26, 2022 | PR Practice
It’s a question we encounter time and time again: What should a press release sent by e-mail look like? Great layout like an e-marketing campaign or rather plain and focused on the content? In the age of paper, there was no question. But today, this discussion...
by Uwe Pagel | Aug 29, 2019 | PR Practice
There are many different ways to send press releases: Microsoft Outlook & Excel, newsletter systems, the CRM that is already in use or, of course, PR software solutions such as PressFile. You can reach your target group via all these applications. However, if you...
by Uwe Pagel | Jul 19, 2019 | PR Practice
Again and again we are asked in product demos why we have not yet integrated tracking. In times of Big Data, Google, Facebook and Co., it seems to be absolutely old-fashioned to send e-mails and then not record everything that happens on the addressee’s side. To...
