Why a professional newsroom is essential for PR today
PR work has changed. Editorial teams operate under time pressure; information must be quickly discoverable and ideally immediately reusable. Those communicating today face the task of not only sending content but also providing it in a way that ensures its long-term...
Outdoor newsroom: everything in one place and at a glance
A clear and easy-to-use newsroom where editors can find everything they need for their reporting: That was the goal that the agency Geschwister Zack PR had set itself with the introduction of a new newsroom. Last year, the choice fell on the integrated newsroom of...
Content versus CI: It’s the content that counts
Many PR agencies and press offices make every effort to turn a press release into something like the company’s business card. This starts with the house font and colors, continues with the exact positioning of the logo and ends with the placement of elements...
Press releases: Inform in a targeted manner instead of “following up”!
There’s always a popular theme in the relationship between the marketing department and the PR agency: “You have to follow up after you send out the press release to increase the number of releases!” What is a completely natural measure for the...