by Jasmin Petersen | May 6, 2026 | PR Practice, PressFile News
Sending press releases via email used to be simple for years. Write the text, attach a Word document, and hit send. However, this principle has reached its limits, and not just recently. Anyone sending Word files to editorial offices risks their message never reaching...
by Jasmin Petersen | Feb 4, 2026 | PR Practice
PR work has changed. Editorial teams operate under time pressure; information must be quickly discoverable and ideally immediately reusable. Those communicating today face the task of not only sending content but also providing it in a way that ensures its long-term...
by Uwe Pagel | May 23, 2024 | PR Practice, Unkategorisiert, User
A clear and easy-to-use newsroom where editors can find everything they need for their reporting: That was the goal that the agency Geschwister Zack PR had set itself with the introduction of a new newsroom. Last year, the choice fell on the integrated newsroom of...
by Uwe Pagel | Aug 21, 2023 | PR Practice, Unkategorisiert
Many PR agencies and press offices make every effort to turn a press release into something like the company’s business card. This starts with the house font and colors, continues with the exact positioning of the logo and ends with the placement of elements...
by Uwe Pagel | Jan 26, 2023 | PR Practice
There’s always a popular theme in the relationship between the marketing department and the PR agency: “You have to follow up after you send out the press release to increase the number of releases!” What is a completely natural measure for the...
by Uwe Pagel | Nov 17, 2022 | PR Practice
The idea is initially impressive: tens of thousands of editorial contacts are always accessible and the contact data is constantly checked by the provider and corrected if necessary. This means you are always up-to-date without having to lift a finger. At least that...
