by Uwe Pagel | Jan 26, 2023 | PR Practice
There’s always a popular theme in the relationship between the marketing department and the PR agency: “You have to follow up after you send out the press release to increase the number of releases!” What is a completely natural measure for the...
by Uwe Pagel | Nov 17, 2022 | PR Practice
The idea is initially impressive: tens of thousands of editorial contacts are always accessible and the contact data is constantly checked by the provider and corrected if necessary. This means you are always up-to-date without having to lift a finger. At least that...
by Uwe Pagel | Oct 24, 2022 | PR Practice
Many corporate websites still present the same picture: Here the page for the press, there the one for downloading images and materials, and finally in another place a blog. Seek and ye shall find … but in any case it is laborious. It is much more efficient to...
by Uwe Pagel | Aug 26, 2022 | PR Practice
It’s a question we encounter time and time again: What should a press release sent by e-mail look like? Great layout like an e-marketing campaign or rather plain and focused on the content? In the age of paper, there was no question. But today, this discussion...
by Uwe Pagel | Oct 7, 2021 | PressFile News
Setting up and running a newsroom usually involves a great deal of effort – whether it’s programming or publishing the news on a regular basis. PR software specialist PressFile Europe remedies this situation with its new multi-newsroom option. In addition...
