From Broadcaster to Sender
kronehit relies on PressFile for personalized, targeted, and efficient media relations As Austria's most popular private radio station, kronehit...
Why a professional newsroom is essential for PR today
PR work has changed. Editorial teams operate under time pressure; information must be quickly discoverable and ideally immediately reusable. Those...
Seamless Workflow: PressFile Now with Ots Integration
With the help of a direct connection, users of the PR software PressFile can now also distribute their press releases via the ots service of the dpa...
Outdoor newsroom: everything in one place and at a glance
A clear and easy-to-use newsroom where editors can find everything they need for their reporting: That was the goal that the agency Geschwister Zack...
Content versus CI: It’s the content that counts
A press release distributed by e-mail focuses on content. Elaborate layouts, house fonts or attachments are out of place here.
Press releases: Inform in a targeted manner instead of “following up”!
In press relations, “profiled communication” means supplying editorial offices only with content that is relevant to them.
Editorial addresses: Sense and nonsense of integrated databases
The idea is initially impressive: tens of thousands of editorial contacts are always accessible and the contact data is constantly checked by the...
The newsroom as a content hub
All parts of a story – text, images, audio or video, and contacts: Everything is compiled into one content object in the Content Hub with PressFile
Designing press releases: chic or plain?
It’s a question we encounter time and time again: What should a press release sent by e-mail look like? Great layout like an e-marketing campaign or rather plain and focused on the content?
One, two, three, four: PressFile now with multi-newsroom option
Setting up and running a newsroom usually involves a great deal of effort - whether it's programming or publishing the news on a regular basis. PR...