Content versus CI: It’s the content that counts
Many PR agencies and press offices make every effort to turn a press release into something like the company’s business card. This starts with the house font and colors, continues with the exact positioning of the logo and ends with the placement of elements...
Press releases: Inform in a targeted manner instead of “following up”!
There’s always a popular theme in the relationship between the marketing department and the PR agency: “You have to follow up after you send out the press release to increase the number of releases!” What is a completely natural measure for the...
Editorial addresses: Sense and nonsense of integrated databases
The idea is initially impressive: tens of thousands of editorial contacts are always accessible and the contact data is constantly checked by the provider and corrected if necessary. This means you are always up-to-date without having to lift a finger. At least that...
The newsroom as a content hub
Many corporate websites still present the same picture: Here the page for the press, there the one for downloading images and materials, and finally in another place a blog. Seek and ye shall find … but in any case it is laborious. It is much more efficient to...