by Uwe Pagel | May 23, 2024 | PR Practice, Unkategorisiert, User
A clear and easy-to-use newsroom where editors can find everything they need for their reporting: That was the goal that the agency Geschwister Zack PR had set itself with the introduction of a new newsroom. Last year, the choice fell on the integrated newsroom of...
by Uwe Pagel | Aug 21, 2023 | PR Practice, Unkategorisiert
Many PR agencies and press offices make every effort to turn a press release into something like the company’s business card. This starts with the house font and colors, continues with the exact positioning of the logo and ends with the placement of elements...
by Uwe Pagel | Jan 26, 2023 | PR Practice
There’s always a popular theme in the relationship between the marketing department and the PR agency: “You have to follow up after you send out the press release to increase the number of releases!” What is a completely natural measure for the...
by Uwe Pagel | Nov 17, 2022 | PR Practice
The idea is initially impressive: tens of thousands of editorial contacts are always accessible and the contact data is constantly checked by the provider and corrected if necessary. This means you are always up-to-date without having to lift a finger. At least that...
by Uwe Pagel | Oct 24, 2022 | PR Practice
Many corporate websites still present the same picture: Here the page for the press, there the one for downloading images and materials, and finally in another place a blog. Seek and ye shall find … but in any case it is laborious. It is much more efficient to...
by Uwe Pagel | Aug 26, 2022 | PR Practice
It’s a question we encounter time and time again: What should a press release sent by e-mail look like? Great layout like an e-marketing campaign or rather plain and focused on the content? In the age of paper, there was no question. But today, this discussion...
