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Outdoor newsroom: everything in one place and at a glance

Outdoor newsroom: everything in one place and at a glance

by Uwe Pagel | May 23, 2024 | PR Practice, Unkategorisiert, User

A clear and easy-to-use newsroom where editors can find everything they need for their reporting: That was the goal that the agency Geschwister Zack PR had set itself with the introduction of a new newsroom. Last year, the choice fell on the integrated newsroom of...
Content versus CI: It’s the content that counts

Content versus CI: It’s the content that counts

by Uwe Pagel | Aug 21, 2023 | PR Practice, Unkategorisiert

Many PR agencies and press offices make every effort to turn a press release into something like the company’s business card. This starts with the house font and colors, continues with the exact positioning of the logo and ends with the placement of elements...

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