Tracking of press releases, what for?
Again and again we are asked in product demos why we have not yet integrated tracking. In times of Big Data, Google, Facebook and Co., it seems to be absolutely old-fashioned to send e-mails and then not record everything that happens on the addressee’s side. To...
Rent or own contact information?
Knowing whom to address with which topics is essential for press and media work. After all, successful communication is based on knowing “your” editors or even bloggers and influencers and which topics interest them – but above all, which ones do...
With or without email attachment? This is not a question!
When it comes to the topic of attachments, opinions differ. This is an experience we make again and again at PressFile presentations. For some, the e-mail attachment is a real anachronism, for others an absolute must. Not only when it comes to press images. The PDF...
Press distribution list: Enough with the watering can!
An editor should only be sent information that might actually interest him. This sounds simple at first, but it is anything but trivial. For one thing, the press distribution lists have to be structured correctly for this purpose. And on the other hand, you need a...