by Uwe Pagel | Aug 29, 2019 | PR Practice
There are many different ways to send press releases: Microsoft Outlook & Excel, newsletter systems, the CRM that is already in use or, of course, PR software solutions such as PressFile. You can reach your target group via all these applications. However, if you...
by Uwe Pagel | Jul 19, 2019 | PR Practice
Again and again we are asked in product demos why we have not yet integrated tracking. In times of Big Data, Google, Facebook and Co., it seems to be absolutely old-fashioned to send e-mails and then not record everything that happens on the addressee’s side. To...
by Uwe Pagel | Mar 12, 2019 | PR Practice
Knowing whom to address with which topics is essential for press and media work. After all, successful communication is based on knowing “your” editors or even bloggers and influencers and which topics interest them – but above all, which ones do...
by Uwe Pagel | Feb 18, 2019 | PR Practice
When it comes to the topic of attachments, opinions differ. This is an experience we make again and again at PressFile presentations. For some, the e-mail attachment is a real anachronism, for others an absolute must. Not only when it comes to press images. The PDF...
by Uwe Pagel | Jan 14, 2019 | PR Practice
An editor should only be sent information that might actually interest him. This sounds simple at first, but it is anything but trivial. For one thing, the press distribution lists have to be structured correctly for this purpose. And on the other hand, you need a...
by Uwe Pagel | Jan 5, 2019 | PR Practice
Knowing whom to address with which topics is essential for press and media work. After all, successful communication is based on knowing “your” editors or even bloggers and influencers and knowing exactly which topics interest them – but above all,...
