Designing press releases: chic or plain?

Designing press releases: chic or plain?

by | Aug 26, 2022 | PR Practice

It’s a question we encounter time and time again: What should a press release sent by e-mail look like? Great layout like an e-marketing campaign or rather plain and focused on the content? In the age of paper, there was no question. But today, this discussion...
Sending e-mails: It can also be very personal

Sending e-mails: It can also be very personal

by | Aug 29, 2019 | PR Practice

There are many different ways to send press releases: Microsoft Outlook & Excel, newsletter systems, the CRM that is already in use or, of course, PR software solutions such as PressFile. You can reach your target group via all these applications. However, if you...
Tracking of press releases, what for?

Tracking of press releases, what for?

by | Jul 19, 2019 | PR Practice

Again and again we are asked in product demos why we have not yet integrated tracking. In times of Big Data, Google, Facebook and Co., it seems to be absolutely old-fashioned to send e-mails and then not record everything that happens on the addressee’s side. To...
Rent or own contact information?

Rent or own contact information?

by | Mar 12, 2019 | PR Practice

Knowing whom to address with which topics is essential for press and media work. After all, successful communication is based on knowing “your” editors or even bloggers and influencers and which topics interest them – but above all, which ones do...