The independent organizer of conferences, seminars and annual meetings, Euroforum Deutschland SE, has been using PressFile PR software since August 2011. The aim was to facilitate press and public relations work in all business areas. The summary drawn now shows: the software can meet the expectations placed on it. PressFile thus significantly simplifies the management of distribution lists and contacts, because distribution lists can be merged and individual contacts can be sorted out or re-sorted with just a few clicks. At the same time, mailings – whether by mail or in letter form – are always personalized. Euroforum had been looking for a simple system for some time that would allow them to clearly manage around 5,000 press contacts and simplify press releases. The decision to use the browser-based web solution was a deliberate one at Euroforum.

“PressFile convinced us with its ease of use,” says Dr. Nadja Thomas, Senior Press Officer at EUROFORUM Deutschland SE, explaining the decision. “In addition, the software offers a very good price/benefit ratio.”

Accurately tested

During a search on the Internet, Euroforum became aware of the German provider PressFile Europe GmbH and the PR software offered there. With PressFile, all information about a contact, such as e-mail address, telephone numbers or address, is now available to the entire team – even if individual employees are on the road or in the home office. This is because PressFile is a browser-based web solution – it can therefore be used wherever Internet access is available. With just a few clicks of the mouse, Euroforum employees now manage extensive distribution lists. Invitations, press releases or press kits can be sent via personalized e-mails as well as by letter. Each transaction is automatically logged in the contact history and assigned to the user, so that it can be traced even months later. In addition, the documentation provides the basis for evaluations and reports. For Euroforum this means: a significant simplification in press and public relations.

Competent support and little training effort

However, PressFile did not only convince Euroforum with its clear structures: “We were already competently advised in the run-up and the integration of the data took place in a short time and absolutely smoothly,” states Dr. Nadja Thomas. She herself was able to get an early impression of the software during an online presentation and was convinced of the low training effort. After a half-day briefing, the employees of Euroforum Deutschland SE were immediately able to work with PressFile. In daily use, the Düsseldorf-based event organizer does not incur any expenses for on-site maintenance and support, since PressFile is provided by the provider as a Web solution in ASP operation (Application Service Providing) for monthly usage fees.

About EUROFORUM Deutschland SE

EUROFORUM Deutschland SE is one of the leading conference and seminar providers in the German-speaking region with more than 250 employees. The independent event organizer is part of Informa plc, an internationally renowned provider of publications, trade shows and conferences, Informa plc organizes over 7,500 events worldwide each year and offers around 72,000 print products. The group has an extensive portfolio of well-known brands such as Lloyd’s List, Taylor & Francis and IBC. Informa plc operates in 150 locations in over 40 countries and employs more than 8,000 people.