With modern telecommunications services, NetCologne ensures fast connections in Cologne and the surrounding regions. Accordingly, NetCologne’s press relations work is also primarily regionally oriented.
Using PressFile to operate the press with precision
“That’s why it was important for us to find PR software that not only allows us to work quickly and easily. Above all, it should also support us in serving the editorial offices with our topics precisely,” says press spokeswoman Verena Gummich, describing the requirements for the solution selection.
After looking at several systems, NetCologne ultimately chose PressFile.
“This PR software was ideally tailored to us in terms of price/performance ratio: The solution is extremely easy to use and the press dispatch can be carried out in just a few minutes. And, if necessary, this can also be done on a deadline-driven basis at the weekend or after an evening appointment on a daily basis from the home computer, without having to dial into the company network,” says Verena Gummich.
PR software manages frequency
With two to three press releases per week, the number of releases produced and distributed by NetCologne’s two-person press department is comparatively high. For Verena Gummich, it is all the more important that the content reaches the editors with precision.
“We only have around 350 contacts in the database, but a great many small and fine press distributors. Because we really want to reach only those editors who are interested in our topics. With PressFile, we always maintain an overview despite the distribution list diversity and can also quickly and easily set up a new distribution list if necessary,” she describes another advantage.
Contact history also plays a key role for them. This is because previously the responsibility for press releases lay with an external agency, which meant that not all activities were easy to track.
“Now we always have an overview and know exactly what we communicated with whom and when. This means that all contacts are available to us flexibly and transparently at all times.”
About NetCologne
NetCologne GmbH is a regional provider of modern telecommunications services. For 20 years, it has been providing people in Cologne and the surrounding regions with fast connections. This performance is ensured by the company’s own fiber-optic network, which is one of the most modern in Europe with over 23,000 kilometers of installed cable and is being continuously expanded.
NetCologne offers the full range of modern communications technology: telephony, mobile communications, domain and data services for residential and business customers, and cable TV for the housing industry. The company employs more than 900 people and generated sales of 259.2 million euros in 2014.
