Puls PR optimizes daily press work with the help of PressFile
With her agency Puls PR, Melanie Prüsch is active in topics such as house building, renovation, kitchen and bathroom as well as interior design and looks after clients such as Küppersbusch Hausgeräte GmbH, an internationally active supplier of premium kitchen appliances. She manages her contacts with the PR software PressFile. Previously, she initially relied on tools such as Excel and Outlook. “This approach was unsatisfactory and tedious,” she recalls. That’s why she searched the Internet for a “serious software solution” for contact management, managing distribution lists and sending press releases. A total of three providers were on the shortlist, but in the end the web-based solution PressFile was the convincing choice.
Significant gain in efficiency
Until now, it has been a long way for Melanie Prüsch to send out a press release: To set up a new distribution list, she first had to search the extensive contact database of an address publisher for contacts. She then exported the data to an Excel spreadsheet and then started sending it via Outlook. In the end, the mail dispatch also had to be recorded manually in the Excel list in order to be able to track what she had communicated with which editor and when. With the help of PressFile, it now works much more efficiently. Because new distribution lists can be compiled with just a few clicks. Sending press releases via personalized emails is now done within minutes. The documentation of contacts is also significantly facilitated: Outgoing mails are automatically recorded in the contact history and can thus be transparently tracked for each contact. And the contacts that Melanie Prüsch has organized in different distribution lists also remain up-to-date with little effort: If, for example, the e-mail address of a contact changes, it only has to be changed once centrally, even if this contact is included in several press distribution lists.
Good support for PR software
In addition to the ease of use, Melanie Prüsch is particularly impressed with PressFile’s support: “The introduction by phone worked perfectly, but questions usually only arise when you are working with the PR software. The consultants are still there to help me by phone with any problem, no matter how small. For me, that’s what makes a good service.”
About Pulse PR
After working for around 20 years for such well-known companies as Grohe, Dornbracht, VIVA Fernsehen and Bijou Brigitte, among others as a press spokesperson, Melanie Prüsch became self-employed in July 2010 and founded the PR agency Puls PR. The agency with seat in Bremerhaven cares for small and medium-size enterprises in all interests of the press and public work, including the mark structure and development. Puls PR acts as an external press office for various clients and is thus the daily contact for journalists. Melanie Prüsch also has extensive experience in change management and draws on her network of freelancers as needed.
