{"id":3767,"date":"2010-03-16T13:39:00","date_gmt":"2010-03-16T12:39:00","guid":{"rendered":"https:\/\/pressfile.de\/rossmann-drugstores-rely-on-pressfile\/"},"modified":"2022-12-06T09:38:52","modified_gmt":"2022-12-06T08:38:52","slug":"rossmann-drugstores-rely-on-pressfile","status":"publish","type":"post","link":"https:\/\/pressfile.de\/en\/rossmann-drugstores-rely-on-pressfile\/","title":{"rendered":"ROSSMANN drugstores rely on PressFile"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.3″ hover_enabled=”0″]<\/p>\n

In order to make its press relations processes much more efficient than before, the ROSSMANN group of companies will be using PressFile in the future. The PR software replaces a legacy system that was no longer able to meet current requirements. “This solution had been developed 15 years ago as an individual solution. But what was a tailor-made suit back then no longer fits today’s processes in press relations and corporate communications. Our suffering was correspondingly great,” says Stephan-Thomas Klose, press spokesman at Dirk Rossmann GmbH, summarizing the initial situation.<\/span><\/p>\n

Convinced right away<\/span><\/h2>\n

The decision in favor of PressFile was finally made after a detailed online presentation. <\/span><\/p>\n

\n

“We were particularly impressed by the transparency and intuitive usability of PressFile. This will allow us to significantly simplify contact and distribution management processes in the future,” says Klose. <\/span><\/p>\n<\/blockquote>\n

In addition to pure press relations, ROSSMANN will also cover other areas with PressFile, such as the mailing of customer magazines.<\/span><\/p>\n

As the inventor of the drugstore discount in Germany, Dirk Ro\u00dfmann opened the first drugstore in Hanover in 1972. Today, the ROSSMANN<\/a> group of companies (headquartered in Burgwedel near Hanover) is Germany’s No. 3 major drugstore chain with around 29,000 employees and over 2,200 stores, including more than 1,500 in Germany and over 700 stores in Eastern Europe. With 17,000 drugstore articles, 8,000 of which form the core assortments for perfume, cosmetics and care products from leading manufacturers, ROSSMANN presents a particularly extensive range. Furthermore, ROSSMANN attaches great importance to an inexpensive photo service, a high proportion of environmentally friendly products and the company’s own quality brand program. Sales in 2009: \u20ac4.116 billion (Germany \u20ac3.125 billion).<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

In order to make its press relations processes much more efficient than before, the ROSSMANN group of companies will be using PressFile in the future. The PR software replaces a legacy system that was no longer able to meet current requirements. “This solution had been developed 15 years ago as an individual solution. But what […]<\/p>\n","protected":false},"author":2,"featured_media":3536,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1302],"tags":[],"class_list":["post-3767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-user"],"yoast_head":"\nROSSMANN drugstores rely on PressFile - PRESSFILE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pressfile.de\/en\/rossmann-drugstores-rely-on-pressfile\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ROSSMANN drugstores rely on PressFile\" \/>\n<meta property=\"og:description\" content=\"In order to make its press relations processes much more efficient than before, the ROSSMANN group of companies will be using PressFile in the future. The PR software replaces a legacy system that was no longer able to meet current requirements. "This solution had been developed 15 years ago as an individual solution. But what […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pressfile.de\/en\/rossmann-drugstores-rely-on-pressfile\/\" \/>\n<meta property=\"og:site_name\" content=\"PRESSFILE\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PressFile\/\" \/>\n<meta property=\"article:published_time\" content=\"2010-03-16T12:39:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-06T08:38:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pressfile.de\/wp-content\/uploads\/2010\/03\/RossmannZentraleWeb.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"360\" \/>\n\t<meta property=\"og:image:height\" content=\"239\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Uwe Pagel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Uwe Pagel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pressfile.de\\\/en\\\/rossmann-drugstores-rely-on-pressfile\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pressfile.de\\\/en\\\/rossmann-drugstores-rely-on-pressfile\\\/\"},\"author\":{\"name\":\"Uwe Pagel\",\"@id\":\"https:\\\/\\\/pressfile.de\\\/en\\\/#\\\/schema\\\/person\\\/412fd3b53dcdd1db64a39aadbb6fdb9f\"},\"headline\":\"ROSSMANN drugstores rely on PressFile\",\"datePublished\":\"2010-03-16T12:39:00+00:00\",\"dateModified\":\"2022-12-06T08:38:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pressfile.de\\\/en\\\/rossmann-drugstores-rely-on-pressfile\\\/\"},\"wordCount\":312,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/pressfile.de\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pressfile.de\\\/en\\\/rossmann-drugstores-rely-on-pressfile\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pressfile.de\\\/wp-content\\\/uploads\\\/2010\\\/03\\\/RossmannZentraleWeb.jpg\",\"articleSection\":[\"User\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/pressfile.de\\\/en\\\/rossmann-drugstores-rely-on-pressfile\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/pressfile.de\\\/en\\\/rossmann-drugstores-rely-on-pressfile\\\/\",\"url\":\"https:\\\/\\\/pressfile.de\\\/en\\\/rossmann-drugstores-rely-on-pressfile\\\/\",\"name\":\"ROSSMANN drugstores rely on PressFile - PRESSFILE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pressfile.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pressfile.de\\\/en\\\/rossmann-drugstores-rely-on-pressfile\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pressfile.de\\\/en\\\/rossmann-drugstores-rely-on-pressfile\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pressfile.de\\\/wp-content\\\/uploads\\\/2010\\\/03\\\/RossmannZentraleWeb.jpg\",\"datePublished\":\"2010-03-16T12:39:00+00:00\",\"dateModified\":\"2022-12-06T08:38:52+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/pressfile.de\\\/en\\\/rossmann-drugstores-rely-on-pressfile\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/pressfile.de\\\/en\\\/rossmann-drugstores-rely-on-pressfile\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/pressfile.de\\\/en\\\/rossmann-drugstores-rely-on-pressfile\\\/#primaryimage\",\"url\":\"https:\\\/\\\/pressfile.de\\\/wp-content\\\/uploads\\\/2010\\\/03\\\/RossmannZentraleWeb.jpg\",\"contentUrl\":\"https:\\\/\\\/pressfile.de\\\/wp-content\\\/uploads\\\/2010\\\/03\\\/RossmannZentraleWeb.jpg\",\"width\":360,\"height\":239},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/pressfile.de\\\/en\\\/rossmann-drugstores-rely-on-pressfile\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/pressfile.de\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ROSSMANN drugstores rely on PressFile\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/pressfile.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/pressfile.de\\\/en\\\/\",\"name\":\"PRESSFILE\",\"description\":\"Die wohl einfachste PR-Software der Welt\",\"publisher\":{\"@id\":\"https:\\\/\\\/pressfile.de\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/pressfile.de\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/pressfile.de\\\/en\\\/#organization\",\"name\":\"PressFile\",\"url\":\"https:\\\/\\\/pressfile.de\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/pressfile.de\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/pressfile.de\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/PressFile_logo_07_2022_positiv_rz.png\",\"contentUrl\":\"https:\\\/\\\/pressfile.de\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/PressFile_logo_07_2022_positiv_rz.png\",\"width\":2042,\"height\":808,\"caption\":\"PressFile\"},\"image\":{\"@id\":\"https:\\\/\\\/pressfile.de\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/PressFile\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/pressfile-europe-gmbh\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/pressfile.de\\\/en\\\/#\\\/schema\\\/person\\\/412fd3b53dcdd1db64a39aadbb6fdb9f\",\"name\":\"Uwe Pagel\",\"description\":\"Uwe Pagel ist Gesch\u00e4ftsf\u00fchrer der PressFile Europe GmbH. Er startete seine Karriere zun\u00e4chst als Journalist, wurde dann verantwortlich f\u00fcr die Unternehmenskommunikation eines Softwareherstellers und gr\u00fcndete 2001 die PR-Agentur Press'n'Relations. Im gleichen Jahr wurde er zum Anwender der PR-Software PressFile, deren webbasierte Version seit 2009 von PressFile Europe vermarktet und weiterentwickelt wird.\",\"sameAs\":[\"https:\\\/\\\/pressfile.de\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"ROSSMANN drugstores rely on PressFile - PRESSFILE","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pressfile.de\/en\/rossmann-drugstores-rely-on-pressfile\/","og_locale":"en_US","og_type":"article","og_title":"ROSSMANN drugstores rely on PressFile","og_description":"In order to make its press relations processes much more efficient than before, the ROSSMANN group of companies will be using PressFile in the future. The PR software replaces a legacy system that was no longer able to meet current requirements. \"This solution had been developed 15 years ago as an individual solution. But what […]","og_url":"https:\/\/pressfile.de\/en\/rossmann-drugstores-rely-on-pressfile\/","og_site_name":"PRESSFILE","article_publisher":"https:\/\/www.facebook.com\/PressFile\/","article_published_time":"2010-03-16T12:39:00+00:00","article_modified_time":"2022-12-06T08:38:52+00:00","og_image":[{"width":360,"height":239,"url":"https:\/\/pressfile.de\/wp-content\/uploads\/2010\/03\/RossmannZentraleWeb.jpg","type":"image\/jpeg"}],"author":"Uwe Pagel","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Uwe Pagel","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/pressfile.de\/en\/rossmann-drugstores-rely-on-pressfile\/#article","isPartOf":{"@id":"https:\/\/pressfile.de\/en\/rossmann-drugstores-rely-on-pressfile\/"},"author":{"name":"Uwe Pagel","@id":"https:\/\/pressfile.de\/en\/#\/schema\/person\/412fd3b53dcdd1db64a39aadbb6fdb9f"},"headline":"ROSSMANN drugstores rely on PressFile","datePublished":"2010-03-16T12:39:00+00:00","dateModified":"2022-12-06T08:38:52+00:00","mainEntityOfPage":{"@id":"https:\/\/pressfile.de\/en\/rossmann-drugstores-rely-on-pressfile\/"},"wordCount":312,"commentCount":0,"publisher":{"@id":"https:\/\/pressfile.de\/en\/#organization"},"image":{"@id":"https:\/\/pressfile.de\/en\/rossmann-drugstores-rely-on-pressfile\/#primaryimage"},"thumbnailUrl":"https:\/\/pressfile.de\/wp-content\/uploads\/2010\/03\/RossmannZentraleWeb.jpg","articleSection":["User"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/pressfile.de\/en\/rossmann-drugstores-rely-on-pressfile\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/pressfile.de\/en\/rossmann-drugstores-rely-on-pressfile\/","url":"https:\/\/pressfile.de\/en\/rossmann-drugstores-rely-on-pressfile\/","name":"ROSSMANN drugstores rely on PressFile - PRESSFILE","isPartOf":{"@id":"https:\/\/pressfile.de\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/pressfile.de\/en\/rossmann-drugstores-rely-on-pressfile\/#primaryimage"},"image":{"@id":"https:\/\/pressfile.de\/en\/rossmann-drugstores-rely-on-pressfile\/#primaryimage"},"thumbnailUrl":"https:\/\/pressfile.de\/wp-content\/uploads\/2010\/03\/RossmannZentraleWeb.jpg","datePublished":"2010-03-16T12:39:00+00:00","dateModified":"2022-12-06T08:38:52+00:00","breadcrumb":{"@id":"https:\/\/pressfile.de\/en\/rossmann-drugstores-rely-on-pressfile\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pressfile.de\/en\/rossmann-drugstores-rely-on-pressfile\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pressfile.de\/en\/rossmann-drugstores-rely-on-pressfile\/#primaryimage","url":"https:\/\/pressfile.de\/wp-content\/uploads\/2010\/03\/RossmannZentraleWeb.jpg","contentUrl":"https:\/\/pressfile.de\/wp-content\/uploads\/2010\/03\/RossmannZentraleWeb.jpg","width":360,"height":239},{"@type":"BreadcrumbList","@id":"https:\/\/pressfile.de\/en\/rossmann-drugstores-rely-on-pressfile\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/pressfile.de\/en\/"},{"@type":"ListItem","position":2,"name":"ROSSMANN drugstores rely on PressFile"}]},{"@type":"WebSite","@id":"https:\/\/pressfile.de\/en\/#website","url":"https:\/\/pressfile.de\/en\/","name":"PRESSFILE","description":"Die wohl einfachste PR-Software der Welt","publisher":{"@id":"https:\/\/pressfile.de\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pressfile.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/pressfile.de\/en\/#organization","name":"PressFile","url":"https:\/\/pressfile.de\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pressfile.de\/en\/#\/schema\/logo\/image\/","url":"https:\/\/pressfile.de\/wp-content\/uploads\/2022\/09\/PressFile_logo_07_2022_positiv_rz.png","contentUrl":"https:\/\/pressfile.de\/wp-content\/uploads\/2022\/09\/PressFile_logo_07_2022_positiv_rz.png","width":2042,"height":808,"caption":"PressFile"},"image":{"@id":"https:\/\/pressfile.de\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/PressFile\/","https:\/\/www.linkedin.com\/company\/pressfile-europe-gmbh"]},{"@type":"Person","@id":"https:\/\/pressfile.de\/en\/#\/schema\/person\/412fd3b53dcdd1db64a39aadbb6fdb9f","name":"Uwe Pagel","description":"Uwe Pagel ist Gesch\u00e4ftsf\u00fchrer der PressFile Europe GmbH. Er startete seine Karriere zun\u00e4chst als Journalist, wurde dann verantwortlich f\u00fcr die Unternehmenskommunikation eines Softwareherstellers und gr\u00fcndete 2001 die PR-Agentur Press'n'Relations. Im gleichen Jahr wurde er zum Anwender der PR-Software PressFile, deren webbasierte Version seit 2009 von PressFile Europe vermarktet und weiterentwickelt wird.","sameAs":["https:\/\/pressfile.de"]}]}},"_links":{"self":[{"href":"https:\/\/pressfile.de\/en\/wp-json\/wp\/v2\/posts\/3767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pressfile.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pressfile.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pressfile.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/pressfile.de\/en\/wp-json\/wp\/v2\/comments?post=3767"}],"version-history":[{"count":2,"href":"https:\/\/pressfile.de\/en\/wp-json\/wp\/v2\/posts\/3767\/revisions"}],"predecessor-version":[{"id":3779,"href":"https:\/\/pressfile.de\/en\/wp-json\/wp\/v2\/posts\/3767\/revisions\/3779"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pressfile.de\/en\/wp-json\/wp\/v2\/media\/3536"}],"wp:attachment":[{"href":"https:\/\/pressfile.de\/en\/wp-json\/wp\/v2\/media?parent=3767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pressfile.de\/en\/wp-json\/wp\/v2\/categories?post=3767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pressfile.de\/en\/wp-json\/wp\/v2\/tags?post=3767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}