{"id":3662,"date":"2017-01-21T09:37:47","date_gmt":"2017-01-21T08:37:47","guid":{"rendered":"https:\/\/pressfile.de\/ferryhouse-and-pressfile-this-is-where-the-music-pr-plays\/"},"modified":"2024-01-16T16:03:50","modified_gmt":"2024-01-16T15:03:50","slug":"ferryhouse-and-pressfile-this-is-where-the-music-pr-plays","status":"publish","type":"post","link":"https:\/\/pressfile.de\/en\/ferryhouse-and-pressfile-this-is-where-the-music-pr-plays\/","title":{"rendered":"ferryhouse and PressFile: This is where the music(-PR) plays"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.18.2&#8243;][et_pb_row _builder_version=&#8221;3.18.2&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.18.2&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_text _builder_version=&#8221;3.18.2&#8243;]<\/p>\n<p><span>First comes the single, then the video, finally the promotional tour through the radio stations and then the appearances at festivals and tours: The communication process in music PR is much more complex than in other PR disciplines. The Hamburg-based label ferryhouse productions now relies on the PR software PressFile for this purpose.  <\/span><\/p>\n<h2><span>Also for specific requirements<\/span><\/h2>\n<blockquote>\n<p><span>&#8220;We were almost ready to develop our own solution when we came across PressFile during our research. It allowed us to map the very specific requirements of our music communication,&#8221; says Bj\u00f6rn Mathes, Managing Director at ferryhouse productions.  <\/span><\/p>\n<\/blockquote>\n<p><span>This includes, for example, a very granular distribution structure in which not only the media but also multipliers and influencers such as the numerous music bloggers have to be mapped. The media themselves are also addressed in a very differentiated manner in music PR: Albums, music videos and singles are prepared for online, radio, print and TV formats and communicated with different emphases.  <\/span><\/p>\n<blockquote>\n<p><span>&#8220;On top of that, each new publication brings new requirements. However, we were able to map all of this without any problems, as PressFile allows a very differentiated classification of each contact with its keywords &#8211; and all of this via a simple and intuitive user interface,&#8221; Bj\u00f6rn Mathes continues.  <\/span><\/p>\n<\/blockquote>\n<p><span>Thus, PressFile has quickly become a central tool in the music PR process at ferryhouse.<\/span><\/p>\n<h2>About ferryhouse<\/h2>\n<p><span>These were difficult times for music labels when ferryhouse was founded in 2007 by media entrepreneur and artist Frank Otto. The music industry stumbled, traditional labels closed their doors, and everyone railed against the Internet. But Frank Otto had an idea. He wanted to create a focal point and home for young, aspiring artists, giving them the opportunities and time to mature as musicians. Over the years, a respectable roster has emerged. German artists like Alexander Knappe, Luca Vasta, Brixtonboogie, Irie R\u00e9volt\u00e9s or Benne join international acts like The Subways, Hein Cooper or FEMME. The symbol of the ferry house was and is always more than just a strong image here. The Ferryhouse is literally a port of call for arrivals and departures.<\/span><\/p>\n<p><span>More info and all artists at <\/span><a href=\"http:\/\/www.ferryhouse.net\/\" title=\"Opens external link in new window\" target=\"_blank\" class=\"external-link-new-window\" rel=\"noopener\">http:\/\/ferryhouse.net<\/a><span>.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>First comes the single, then the video, finally the promotional tour through the radio stations and then the appearances at festivals and tours: The communication process in music PR is much more complex than in other PR disciplines. The Hamburg-based label ferryhouse productions now relies on the PR software PressFile for this purpose. Also for [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3524,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1302],"tags":[],"class_list":["post-3662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-user"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ferryhouse and PressFile: This is where the music(-PR) plays - PRESSFILE<\/title>\n<meta name=\"description\" content=\"Music PR has its own unique requirements. With PressFile, however, the ferryhouse label was able to map all music PR processes\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pressfile.de\/en\/ferryhouse-and-pressfile-this-is-where-the-music-pr-plays\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ferryhouse and PressFile: This is where the music(-PR) plays\" \/>\n<meta property=\"og:description\" content=\"Music PR has its own unique requirements. With PressFile, however, the ferryhouse label was able to map all music PR processes\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pressfile.de\/en\/ferryhouse-and-pressfile-this-is-where-the-music-pr-plays\/\" \/>\n<meta property=\"og:site_name\" content=\"PRESSFILE\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PressFile\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-21T08:37:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-16T15:03:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pressfile.de\/wp-content\/uploads\/2018\/12\/ferryhouse_team-e1545389981502.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Uwe Pagel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Uwe Pagel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pressfile.de\\\/en\\\/ferryhouse-and-pressfile-this-is-where-the-music-pr-plays\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pressfile.de\\\/en\\\/ferryhouse-and-pressfile-this-is-where-the-music-pr-plays\\\/\"},\"author\":{\"name\":\"Uwe Pagel\",\"@id\":\"https:\\\/\\\/pressfile.de\\\/en\\\/#\\\/schema\\\/person\\\/412fd3b53dcdd1db64a39aadbb6fdb9f\"},\"headline\":\"ferryhouse and PressFile: This is where the music(-PR) plays\",\"datePublished\":\"2017-01-21T08:37:47+00:00\",\"dateModified\":\"2024-01-16T15:03:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pressfile.de\\\/en\\\/ferryhouse-and-pressfile-this-is-where-the-music-pr-plays\\\/\"},\"wordCount\":410,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/pressfile.de\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pressfile.de\\\/en\\\/ferryhouse-and-pressfile-this-is-where-the-music-pr-plays\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pressfile.de\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/ferryhouse_team-e1545389981502.png\",\"articleSection\":[\"User\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/pressfile.de\\\/en\\\/ferryhouse-and-pressfile-this-is-where-the-music-pr-plays\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/pressfile.de\\\/en\\\/ferryhouse-and-pressfile-this-is-where-the-music-pr-plays\\\/\",\"url\":\"https:\\\/\\\/pressfile.de\\\/en\\\/ferryhouse-and-pressfile-this-is-where-the-music-pr-plays\\\/\",\"name\":\"ferryhouse and PressFile: This is where the music(-PR) plays - PRESSFILE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pressfile.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pressfile.de\\\/en\\\/ferryhouse-and-pressfile-this-is-where-the-music-pr-plays\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pressfile.de\\\/en\\\/ferryhouse-and-pressfile-this-is-where-the-music-pr-plays\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pressfile.de\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/ferryhouse_team-e1545389981502.png\",\"datePublished\":\"2017-01-21T08:37:47+00:00\",\"dateModified\":\"2024-01-16T15:03:50+00:00\",\"description\":\"Music PR has its own unique requirements. With PressFile, however, the ferryhouse label was able to map all music PR processes\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/pressfile.de\\\/en\\\/ferryhouse-and-pressfile-this-is-where-the-music-pr-plays\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/pressfile.de\\\/en\\\/ferryhouse-and-pressfile-this-is-where-the-music-pr-plays\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/pressfile.de\\\/en\\\/ferryhouse-and-pressfile-this-is-where-the-music-pr-plays\\\/#primaryimage\",\"url\":\"https:\\\/\\\/pressfile.de\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/ferryhouse_team-e1545389981502.png\",\"contentUrl\":\"https:\\\/\\\/pressfile.de\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/ferryhouse_team-e1545389981502.png\",\"width\":800,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/pressfile.de\\\/en\\\/ferryhouse-and-pressfile-this-is-where-the-music-pr-plays\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/pressfile.de\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ferryhouse and PressFile: This is where the music(-PR) plays\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/pressfile.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/pressfile.de\\\/en\\\/\",\"name\":\"PRESSFILE\",\"description\":\"Die wohl einfachste PR-Software der Welt\",\"publisher\":{\"@id\":\"https:\\\/\\\/pressfile.de\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/pressfile.de\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/pressfile.de\\\/en\\\/#organization\",\"name\":\"PressFile\",\"url\":\"https:\\\/\\\/pressfile.de\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/pressfile.de\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/pressfile.de\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/PressFile_logo_07_2022_positiv_rz.png\",\"contentUrl\":\"https:\\\/\\\/pressfile.de\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/PressFile_logo_07_2022_positiv_rz.png\",\"width\":2042,\"height\":808,\"caption\":\"PressFile\"},\"image\":{\"@id\":\"https:\\\/\\\/pressfile.de\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/PressFile\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/pressfile-europe-gmbh\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/pressfile.de\\\/en\\\/#\\\/schema\\\/person\\\/412fd3b53dcdd1db64a39aadbb6fdb9f\",\"name\":\"Uwe Pagel\",\"description\":\"Uwe Pagel ist Gesch\u00e4ftsf\u00fchrer der PressFile Europe GmbH. Er startete seine Karriere zun\u00e4chst als Journalist, wurde dann verantwortlich f\u00fcr die Unternehmenskommunikation eines Softwareherstellers und gr\u00fcndete 2001 die PR-Agentur Press'n'Relations. Im gleichen Jahr wurde er zum Anwender der PR-Software PressFile, deren webbasierte Version seit 2009 von PressFile Europe vermarktet und weiterentwickelt wird.\",\"sameAs\":[\"https:\\\/\\\/pressfile.de\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"ferryhouse and PressFile: This is where the music(-PR) plays - PRESSFILE","description":"Music PR has its own unique requirements. With PressFile, however, the ferryhouse label was able to map all music PR processes","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pressfile.de\/en\/ferryhouse-and-pressfile-this-is-where-the-music-pr-plays\/","og_locale":"en_US","og_type":"article","og_title":"ferryhouse and PressFile: This is where the music(-PR) plays","og_description":"Music PR has its own unique requirements. With PressFile, however, the ferryhouse label was able to map all music PR processes","og_url":"https:\/\/pressfile.de\/en\/ferryhouse-and-pressfile-this-is-where-the-music-pr-plays\/","og_site_name":"PRESSFILE","article_publisher":"https:\/\/www.facebook.com\/PressFile\/","article_published_time":"2017-01-21T08:37:47+00:00","article_modified_time":"2024-01-16T15:03:50+00:00","og_image":[{"width":800,"height":600,"url":"https:\/\/pressfile.de\/wp-content\/uploads\/2018\/12\/ferryhouse_team-e1545389981502.png","type":"image\/png"}],"author":"Uwe Pagel","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Uwe Pagel","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/pressfile.de\/en\/ferryhouse-and-pressfile-this-is-where-the-music-pr-plays\/#article","isPartOf":{"@id":"https:\/\/pressfile.de\/en\/ferryhouse-and-pressfile-this-is-where-the-music-pr-plays\/"},"author":{"name":"Uwe Pagel","@id":"https:\/\/pressfile.de\/en\/#\/schema\/person\/412fd3b53dcdd1db64a39aadbb6fdb9f"},"headline":"ferryhouse and PressFile: This is where the music(-PR) plays","datePublished":"2017-01-21T08:37:47+00:00","dateModified":"2024-01-16T15:03:50+00:00","mainEntityOfPage":{"@id":"https:\/\/pressfile.de\/en\/ferryhouse-and-pressfile-this-is-where-the-music-pr-plays\/"},"wordCount":410,"commentCount":0,"publisher":{"@id":"https:\/\/pressfile.de\/en\/#organization"},"image":{"@id":"https:\/\/pressfile.de\/en\/ferryhouse-and-pressfile-this-is-where-the-music-pr-plays\/#primaryimage"},"thumbnailUrl":"https:\/\/pressfile.de\/wp-content\/uploads\/2018\/12\/ferryhouse_team-e1545389981502.png","articleSection":["User"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/pressfile.de\/en\/ferryhouse-and-pressfile-this-is-where-the-music-pr-plays\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/pressfile.de\/en\/ferryhouse-and-pressfile-this-is-where-the-music-pr-plays\/","url":"https:\/\/pressfile.de\/en\/ferryhouse-and-pressfile-this-is-where-the-music-pr-plays\/","name":"ferryhouse and PressFile: This is where the music(-PR) plays - PRESSFILE","isPartOf":{"@id":"https:\/\/pressfile.de\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/pressfile.de\/en\/ferryhouse-and-pressfile-this-is-where-the-music-pr-plays\/#primaryimage"},"image":{"@id":"https:\/\/pressfile.de\/en\/ferryhouse-and-pressfile-this-is-where-the-music-pr-plays\/#primaryimage"},"thumbnailUrl":"https:\/\/pressfile.de\/wp-content\/uploads\/2018\/12\/ferryhouse_team-e1545389981502.png","datePublished":"2017-01-21T08:37:47+00:00","dateModified":"2024-01-16T15:03:50+00:00","description":"Music PR has its own unique requirements. With PressFile, however, the ferryhouse label was able to map all music PR processes","breadcrumb":{"@id":"https:\/\/pressfile.de\/en\/ferryhouse-and-pressfile-this-is-where-the-music-pr-plays\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pressfile.de\/en\/ferryhouse-and-pressfile-this-is-where-the-music-pr-plays\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pressfile.de\/en\/ferryhouse-and-pressfile-this-is-where-the-music-pr-plays\/#primaryimage","url":"https:\/\/pressfile.de\/wp-content\/uploads\/2018\/12\/ferryhouse_team-e1545389981502.png","contentUrl":"https:\/\/pressfile.de\/wp-content\/uploads\/2018\/12\/ferryhouse_team-e1545389981502.png","width":800,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/pressfile.de\/en\/ferryhouse-and-pressfile-this-is-where-the-music-pr-plays\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/pressfile.de\/en\/"},{"@type":"ListItem","position":2,"name":"ferryhouse and PressFile: This is where the music(-PR) plays"}]},{"@type":"WebSite","@id":"https:\/\/pressfile.de\/en\/#website","url":"https:\/\/pressfile.de\/en\/","name":"PRESSFILE","description":"Die wohl einfachste PR-Software der Welt","publisher":{"@id":"https:\/\/pressfile.de\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pressfile.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/pressfile.de\/en\/#organization","name":"PressFile","url":"https:\/\/pressfile.de\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pressfile.de\/en\/#\/schema\/logo\/image\/","url":"https:\/\/pressfile.de\/wp-content\/uploads\/2022\/09\/PressFile_logo_07_2022_positiv_rz.png","contentUrl":"https:\/\/pressfile.de\/wp-content\/uploads\/2022\/09\/PressFile_logo_07_2022_positiv_rz.png","width":2042,"height":808,"caption":"PressFile"},"image":{"@id":"https:\/\/pressfile.de\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/PressFile\/","https:\/\/www.linkedin.com\/company\/pressfile-europe-gmbh"]},{"@type":"Person","@id":"https:\/\/pressfile.de\/en\/#\/schema\/person\/412fd3b53dcdd1db64a39aadbb6fdb9f","name":"Uwe Pagel","description":"Uwe Pagel ist Gesch\u00e4ftsf\u00fchrer der PressFile Europe GmbH. Er startete seine Karriere zun\u00e4chst als Journalist, wurde dann verantwortlich f\u00fcr die Unternehmenskommunikation eines Softwareherstellers und gr\u00fcndete 2001 die PR-Agentur Press'n'Relations. Im gleichen Jahr wurde er zum Anwender der PR-Software PressFile, deren webbasierte Version seit 2009 von PressFile Europe vermarktet und weiterentwickelt wird.","sameAs":["https:\/\/pressfile.de"]}]}},"_links":{"self":[{"href":"https:\/\/pressfile.de\/en\/wp-json\/wp\/v2\/posts\/3662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pressfile.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pressfile.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pressfile.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/pressfile.de\/en\/wp-json\/wp\/v2\/comments?post=3662"}],"version-history":[{"count":5,"href":"https:\/\/pressfile.de\/en\/wp-json\/wp\/v2\/posts\/3662\/revisions"}],"predecessor-version":[{"id":4263,"href":"https:\/\/pressfile.de\/en\/wp-json\/wp\/v2\/posts\/3662\/revisions\/4263"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pressfile.de\/en\/wp-json\/wp\/v2\/media\/3524"}],"wp:attachment":[{"href":"https:\/\/pressfile.de\/en\/wp-json\/wp\/v2\/media?parent=3662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pressfile.de\/en\/wp-json\/wp\/v2\/categories?post=3662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pressfile.de\/en\/wp-json\/wp\/v2\/tags?post=3662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}