Dynamic office equipment and movement-enhancing furniture describe the core business of Sedus Stoll AG. In order to communicate new products, development progress or general company information professionally and purposefully, the full-service provider for office equipment in 2013 was an important concern to target the existing press work with a PR software. This decision led Sedus Stoll to PressFile with its appropriate software solution without much detours. Since its implementation, PressFile has simplified and accelerated communication with the trade and business press – in different languages. The cloud-based CRM application provides internal and external employees with quick access to existing databases.


PressFile software facilitates the previous processes in the

PR and public relations

Joachim Sparenberg worked for almost two decades as communications manager at Sedus Stoll and has been responsible for international press relations since 2014. Sparenberg remembers the press work at Sedus even before the use of PressFile: "Back then, in 'Word' – very time-consuming – we made different contacts and created distributors, but never as feisty as it is today. This process was very cumbersome. At that time, only sales at Sedus had a CRM application available as a customer database. We wanted something similar to make PR more simple, but with specific features tailored to PR and public relations. PressFile meets precisely these requirements," says Sparenberg. "After a short induction and with the professional support of PressFile, I quickly learned how to use the software". Today, Sparenberg mainly uses the PR solution for personalized e-mail, contact data maintenance, or the creation of feisty mailings. The web-based PR application ensures smooth processing of basic tasks in PR. "With PressFile, I save a lot of time, because the software makes complicated processes much easier," explains Sparenberg.


Web-based PR CRM solution

Sedus Stoll operates in more than 70 countries and is therefore dependent on a web-based PR solution. PressFile supports or facilitates cooperation across several countries and in different languages. "With the PR software, distributors can be created in several languages and used across countries with other colleagues," sparenberg emphasizes. "Unlike the past, PressFile allows additional information to be included directly in the database, such as publishing, web links or media," Sparenberg continues. PressFile is specifically used for Sedus' PR and public relations work to address journalists and editors. Due to the various interests of the target groups, the focus is on fine-tuning the distributors: "For example, for the business press, which is naturally more interested in figures, data and facts, we use a different distributor than for the specialist journalists, who are mostly interested in our products and services. With the PR application from PressFile, we can send press releases very easily and target group-specific," explains Sparenberg's approach.


With PressFile to the valuable database

"The key to dealing with the PR software is the right organisation and maintenance, because the better the contact details or distributors are maintained, the more valuable the database becomes for international press work," says Sparenberg about the handling of the software. Should difficult questions arise, Sparenberg will contact the PressFile team directly. According to the experience of the external PR consultant, customer service is fast, efficient and effective. "I work with PressFile almost every day and am extremely satisfied. The software offers a high benefit for press work and is also very user-friendly," Sparenberg continues.

Would you recommend PressFile?

But of course! PressFile is a special CRM software that is precisely tailored to the needs of press departments or press agencies. Structure and content are programmed accordingly so that all communication channels between transmitter and receiver can best fit together," says Sparenberg.

Learn more about PressFile and its users in our blog.

Sedus Stoll AG
:Sedus Stoll AG, based in Dogern (Landkreis Waldshut), is one of the leading full-service providers for office equipment and workplace concepts. Sedus develops, produces and distributes high-quality furniture "Made in Germany". As an established brand, Sedus is represented in Europe and Dubai with nine subsidiaries and has a global presence in more than 70 countries. As an office furniture expert and technology pioneer, Sedus has repeatedly set standards in its more than 145-year history – especially in the areas of ergonomics, design and sustainability. Standards were developed that gained worldwide importance. Sedus is synonymous with innovation, technology and aesthetics and repeatedly enriches the "life environment office" with new product ideas and contemporary concepts. Sedus pays particular attention to current trends and changes in the office world. New forms of work and organisational structures demand flexible, aesthetic facilities and tailor-made solutions that promote movement and communication. The health of employees is particularly important. The Sedus Stoll Group reported a turnover of more than 191 million in the 2017 financial year. and employs around 900 people.