10,000 releases in just under 4 years

Since 2013, Press'n'Relations has been using the AMID PR library integrated with the PR software PressFile for the storage of press releases, also called clippings in technical jargon. Now, after almost four years of online documentation, the 10,000th clipping has been uploaded to AMID PR. Initially acting AS a pure image management platform, the Austrian manufacturer mediamid developed a solution four years ago together with PressFile Europe in order to make the documentation and archiving of press work possible. For this purpose, AMID PR was connected to the PressFile database.

Download clippings to the library at the click of a mouse

Now clippings from PressFile can be synchronized with AMID PR by a mouse click.

"This additional function makes our work much easier. We now archive clippings faster and more efficiently, thus saving a lot of time. We can access the data from anywhere and prove our press successes in numbers at the touch of a button," says Uwe Pagel, Managing Director of Press'n'Relations GmbH.

The numbers are impressive. Press'n'Relations stands out as a strong partner for its clients in media relations with around 2,500 publications a year.

Easy reporting

Thanks to AMID PR, reporting is extremely fast and easy to get done. Previously, Press'n'Relations stored clippings on the server in various customer directories and placed them analogously in the archive. If you wanted to measure the overall press success five years ago, you would have spent at least a week counting manually. Today, this can be done with a single push of a button. In the PressFile database, all factual information, such as the medium or the editor, is linked to the publication. This meta-information is primarily relevant for customers and for evaluation purposes. PressFile can also be used to quickly create a press review. At the touch of a button, a folder can be created filtered by date, medium or editor, which can then be downloaded and sent as a ZIP file.

Press photos and more

In addition, AMID PR stores and manages digital content that is relevant for press work. Because AMID PR, like PressFile, is a database that can be accessed from the Internet, it is easy to access the media objects from the desk, business appointment, or home office. The additional setting in English saves more work because files can be saved simultaneously for English target media. The media objects are distributed to the editors via guest access. You can easily access the provided photos, movies, graphics or PDFs and choose them individually for their publication.