Beauty & Lifestyle PR, Interior and Food: These topics are part of the spectrum of the owner-managed communication agency GOSSIP+ Public Relations, which has much more in petto than just just classic PR work. Due to their orientation towards a 360° understanding of communication, the team headed by Managing Director Lana Al-Tawil now covers all channels from print to social media. For the past five years, the agency has relied on the cloud-based PR software PressFile to maintain contacts. Whether influencer addresses or press contacts, working without such an IT tool is now unthinkable for Lana Al-Tawil.
The optimal solution
After the Düsseldorf agency had already tried several other software systems, Lana Al-Tawil was looking for a solution that would better meet the agency’s requirements. When selecting the new PR software, the focus was on the simple organization of contacts, combined with good service and a reasonable price. In order to ensure that the communication team does not have to deal with additional legal issues, the selection also played an important role in ensuring that the database is hosted on a server in Germany and meets all legal requirements for data protection. “During a web search, we came across PressFile and watched a live online demo. In addition to functionality, we were particularly impressed by the simple operation. So you don’t lose time in your day-to-day work just because you have problems understanding the user guidance,” explains Lana Al-Tawil. As a result, productivity in daily work has increased significantly and contact management has been simplified. Even if there were questions, the quick response and dedicated service of the PressFile team impressed Lana Al-Tawil:
“The migration from the old database to PressFile was also straightforward, the support for setting up the new solution was exemplary.”Lana Al-Tawil – Managing Director GOSSIP+
GOSSIP+ focuses on networked communication in the areas of media, blogger, celebrity relations and events. Influencer marketing is also an important part of lifestyle PR, which also runs across all media platforms. The customers come mainly from the beauty and lifestyle industry, but food and interior design are also represented. Al-Tawil’s expertise through her many years of work in beauty & lifestyle PR pays off for the agency, as it allows it to offer its clients comprehensive and very individual advice. Driven by passion and creativity, the team creates tailor-made strategies.
A better, more efficient organization
The Düsseldorf agency uses PressFile mainly for contact and address management as well as for sending press releases. The individually placeable distributors are particularly helpful for customers with many different product lines. For example, beauty companies in particular often have series of articles or niche products that target very different interest groups that need to be addressed with very specific distributors. GOSSIP+ helps that PressFile, as a cloud-based solution, keeps all contacts centrally and makes changes immediately visible to all distributors, no matter who edits them. This also increases the quality of data. The GOSSIP+ team is now completely satisfied with the decision it made five years ago and does not want to miss PressFile in everyday life. When asked if Lana Al-Tawil would recommend the PR software, she answered decisively: “Absolutely!”.
Author: Maylin Möller, Press’n’Relations